.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, once accustomed to running into billions in venture capital each year, have brought up virtually $360 million so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That slowdown results from market saturation, heightened regulative tensions, as well as economical uncertainties.ADWEEK consulted with 5 VCs who remain to acquire adtech business, despite these obstacles, concerning what they are actually looking for and what they steer clear of. Maybe unsurprisingly, these clients are targeting possibilities in privacy-focused modern technologies as well as industry-specific locations including linked television.